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Furniture & Choice
Project type
Post Production
Date
2018 - current
Role
Art Direction | Visual Development
As Production Design Lead, contributed to the visual development and production direction for lifestyle campaigns, ensuring consistency and quality across product and marketing assets.
My team and I has produced more than 3,000 projects for all furniture products ranging from living, dining as well as bedroom; and for a lot of lifestyle projects on campaigns, socials and press medias.
Key Contributions:
- Refined product imagery for campaign consistency
- Enhanced color direction to align with seasonal theme
- Developed visual cohesion across marketing platforms
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