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KINETIK
Role
Creative Direction, Brand Identity, Apparel Design, Campaign Design
Project type
Brand Strategy,
Logo, Visual Identity,
Graphic Design,
Apparel, Campaign
Development,
Storyboard, Social
KINETIK is a conceptual sportswear brand that celebrates movement beyond competition. Built around inclusivity and community, the project explores how a premium visual identity, apparel system and campaign direction can empower people of all backgrounds, abilities and experience levels through the belief that movement belongs to everyone.
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