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Oakley – Beyond Reason
Project type
Campaign
Date
2025
Role
Art Direction | Visual Concept
A campaign concept exploring performance, confidence, and motion through layered visual storytelling, designed to position Oakley eyewear as bold and future-forward.
Key Contributions:
- Developed concept: ‘Beyond Reason – Advance in Confidence’
- Explored layered compositing and motion-driven visuals
- Applied the visual system across campaign touchpoints
Result:
Created a versatile campaign visual adaptable across digital, print, and outdoor formats.
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