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ORIGIN SHIFT
Project type
Branding Identity, E-commerce, Website, Packaging, Apparel
Date
2026
Role
Creative Direction | Brand Identity | Packaging Design | Shopify UI | Campaign Design
ORIGIN SHIFT is a conceptual coffee e-commerce brand created for digital nomads and remote professionals. Inspired by the idea of a modern pit stop, the brand positions premium coffee as an essential ritual for movement, focus, and productivity. Through a minimalist visual identity spanning packaging, digital commerce, and lifestyle apparel, ORIGIN SHIFT explores how thoughtful branding can transform an everyday coffee break into a moment of reset before the next journey.
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